Category: Herd Effect

Herd Effect – HerdEffect.com

How to Write a Press Release Headline That Goes Viral – Newswire

Let’s face it, most press release headlines are pretty boring. Sure, the information in the press release may be relevant and valuable, however, the title offers little interest or benefit. That’s unfortunate because the press release headline[1] is probably the single most important element of a quality press release. Sure, to achieve desired results the rest of your release needs...

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How to Align Press Releases to Your Marketing Funnel

As your business systems grow, and both your marketing and sales strategies become more advanced, it’s time to take a look at aligning them. Actually, the sooner you can align sales and marketing the better results you’ll have overall. However, many businesses mistakenly keep them separate because aligning them can be complicated and difficult to manage. One approach to that’s...

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