SILICON SLOPES, Utah – Jan. 23, 2014 – XANT, the global leader in cloud-based sales acceleration technologies and solutions, today announced the addition of a new marketing executive to its rapidly growing company. Michael Plante has accepted the position of vice president of demand generation and will report to Chief Marketing Officer Mick Hollison. Plante’s primary focus is driving increased...
If you have already heard about press releases and would like to know whether or not they can be used for social media marketing, the answer is simply yes. Press releases are great for getting endless backlinks to your site and getting your content and expertise noticed. Once you share a press release, you will be able to distribute the...
READ MORE Social Media Sales Funnels: Benefits of Press Releases
The term PR, Public Relations, is as simple as it states and is an important factor in marketing of any product or service. It is a technique of connecting with public and creating a positive image of your service or product. One can simply release a book or film, however, what’s the point of doing the same, if no one...
In this blog post, I will address two issues: what does a successful content marketing funnel look like, and what role does digital PR play in making a content marketing funnel successful? First, let me address what a content marketing funnel is. According to analyst firm Forrester, on average, a person consumes 11.4 pieces of content before making a purchasing...
