Why do some things go viral while other don’t? This is one default question asked by many marketers out there. Understanding the psychology of your target market is a must. As soon as you get your first 100 so-called customers, you need to create a persona. A persona? Yes. This is what it looks like: After identifying the proper persona,...
As a business you want to encourage your visitors to share your content and attract the media and influencers at the same time. This is same whether you are creating press releases, website pages, or blog articles. Digital marketing expert, Neil Patel[1], defines viral as “relating to a piece of content that is circulated rapidly and widely from one web...
Let’s face it, most press release headlines are pretty boring. Sure, the information in the press release may be relevant and valuable, however, the title offers little interest or benefit. That’s unfortunate because the press release headline[1] is probably the single most important element of a quality press release. Sure, to achieve desired results the rest of your release needs...
READ MORE How to Write a Press Release Headline That Goes Viral – Newswire
January 3, 2017, Goshen, IN — Well-known speaker, social media marketer, and Facebook marketing pro, Mike Gingerich launches his latest book, Game Plan for Social Media Lead Generation. This guide is specially written for businesses looking to succeed on social media networks. Many entrepreneurs are mistaken about how to make social media work for them. They think it’s simply a matter...
READ MORE Press Release: Game Plan for Social Media Lead Generation – Digital Hill
