How To Write Press Releases That Drive Demand Gen –

Communications[1] is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO. In a demand generation strategy, your communications team and their press release expertise are essential for success. As Corporate Communications: Demand Generation’s New,...

READ MORE How To Write Press Releases That Drive Demand Gen –

How to Align Press Releases to Your Marketing Funnel

As your business systems grow, and both your marketing and sales strategies become more advanced, it’s time to take a look at aligning them. Actually, the sooner you can align sales and marketing the better results you’ll have overall. However, many businesses mistakenly keep them separate because aligning them can be complicated and difficult to manage. One approach to that’s...

READ MORE How to Align Press Releases to Your Marketing Funnel

Press Release as a Highly Relevant Tool for Lead Generation

Lead generation has never been a simple task.  People, over the years, have realized it, the hard way, that an increasing competition in the industry has meant an increasingly saturated prospect.  It is because of this reason that telephone marketing, bulk emails and even text messages are being termed as intrusive or undesired by many people.  This has coerced marketers...

READ MORE Press Release as a Highly Relevant Tool for Lead Generation

Generated by Feedzy