Finally, in the convert stage, businesses should present well-timed and hard-to-resist offers to achieve the ultimate goal to make customers out of prospects.
The cycle ends here, but the last stage, measure, ensures that businesses can track their success rate to determine what methods work. The data gathered at this stage will help businesses launch more effective campaigns in the future.
All this information is covered in detail in Game Plan for Social Media Lead Generation. It’s a practical guide that lays out a “game plan”. Any business can take it and apply it for their own business social marketing.
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