Tips to Align Your Press Releases to Your Sales and Marketing Funnel

Share a case study from a client who has achieved success with your products or services and use a press release to announce it. Use a press release to announce new results or information in your industry. And reach out to your prospects by using press releases as part of your content marketing and announce new products, services, or promotions.

Stage Three – Upsells

The third stage of the funnel is where people generally move down further into the process by buying more expensive products or services or they move out of it. They no longer need your offerings. Press releases still play an important role here. They can be used to announce products and services and to further engage your customers by showing them how they can receive more value through your company. Press releases can announce new white papers, partnerships, and special offers.

The bottom line is that when your content marketing is aligned with your sales funnel, you achieve better results. Press releases are an important part of a comprehensive content marketing campaign.


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