XANT Hires VP of Demand Generation

Mike PlanteSILICON SLOPES, Utah – Jan. 23, 2014 – XANT, the global leader in cloud-based sales acceleration technologies and solutions, today announced the addition of a new marketing executive to its rapidly growing company. Michael Plante has accepted the position of vice president of demand generation and will report to Chief Marketing Officer Mick Hollison. Plante’s primary focus is driving increased demand for the company’s sales acceleration platform[1] and related business solutions. Plante brings more than two decades of experience with technology companies both nationally and internationally. Most recently, he helped drive growth strategies for award-winning and category-leading products, such as GoToMeeting and GoToMyPC, as vice president of marketing strategy and operations for the $560 million SaaS division at Citrix. Plante previously worked at Symantec, where he was the vice president of product marketing and marketing strategy. In this role, he was responsible for go-to-market and growth strategies for the $2 billion Norton portfolio of products. Before this role, Plante led Symantec’s European consumer marketing organization, a 36-member team responsible for delivering $540 million in annual sales from consumers and small businesses across Europe. “Mike’s wealth of experience in driving growth strategies for category-leading companies, such as Citrix and Symantec, will be instrumental to XANT,” Hollison said. “We are very pleased with his decision to join XANT as we continue to define and revolutionize sales acceleration software with communications, gamification, predictive analytics[2] and data visualization solutions.” Earlier in his career, Plante held senior leadership roles in marketing, sales and development with storage technology provider PowerQuest, financial services infrastructure provider iLumin and commercial training pioneer Wicat. “I’m excited to use what I’ve learned about driving demand for innovative technologies to accelerate the growth of XANT as its solutions continue to transform sales and marketing strategies at the world’s top companies,” Plante said. See how XANT accelerates sales through science in this video:

XANT offers cutting-edge sales acceleration technology.[3] The company provides the sales industry’s first comprehensive sales acceleration platform that creates high-performance sales teams with breakthrough technology including communications for immediate response, gamification for sales motivation, predictive analytics for lead prioritization, and data visualization for an immersive experience with sales data. The American Association of Inside Sales Professionals (AA-ISP) recognized[4] XANT as the SaaS provider of the year for 2013. The company has been listed among the fastest growing companies by Inc. and Deloitte and as one of the top 100 private companies by AlwaysOn. XANT ranks No. 5 in the nation for jobs created[5] in the software industry and No. 72 in the nation for jobs created in all industries by Inc. XANT has published leading research[6] in the Harvard Business Review and Forbes. The company has been issued 5 U.S. patents and has 11 patents pending. XANT enterprise customers include ADP, Dell, Gannett Local, Inc., Marketo, Re/Max Cornerstone, Microsoft, Groupon and more. To try the technology, visit XANT[7].


  1. ^ sales acceleration platform (hub.www.xant.ai)
  2. ^ predictive analytics (hub.www.xant.ai)
  3. ^ sales acceleration technology. (www.youtube.com)
  4. ^ recognized (hub.www.xant.ai)
  5. ^ No. 5 in the nation for jobs created (hub.www.xant.ai)
  6. ^ research (hub.www.xant.ai)
  7. ^ XANT (hub.www.xant.ai)

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